Why Did The Loan Officer Cross The Road…
Because he was duct taped to a Realtor! Now I am only going to say this once, so pay attention, YOUR LOAN OFFICER MUST ATTEND EVERY APPOINTMENT THAT YOU HAVE WITH A POTENTIAL CLIENT!! I lied, I am going to say it again, because too many of you do not get it… YOUR LOAN OFFICER MUST BE WITH YOU ALWAYS!! You are a team, act like it. It is a marriage so deal with it. You sell the value of each other to the client. You become 1 stop shopping in their living room. You both need each other to achieve success beyond comprehension. If your Loan Officer cannot attend your appointments or Open Houses…FIND A NEW ONE!! Are you ever going to pay them a dime for their service…NOPE! Are they tossing you any coin for the business you give them…NEVER!
Every listing appointment the two of you will be together. Every buyer agency appointment both of you will tag team. Every refi appointment needs both expert opinions to proceed. Every Open House should have your Real Estate opinion and your Loan Officer available for Pre-Approvals. In the same respect demand to be in attendance for all of their appointments. This relationship between a Realtor and a Loan Officer is as much common sense and is as necessary as having a cell phone. After all a Contractor does not go into a job without his tape measure nor should you go into a job without your Loan Officer. You do not have to be the only Realtor they work with, just the only Realtor that matters when you need it to matter. If you are good enough and do the right things you will have Loan Officers begging to work with you. It does not matter if the client has met with 20 other Loan Officers or 10 other Realtors, as long as the client is not under any contractual obligation to another Realtor or Loan Officer you must both be in attendance.
Your job as a Realtor is to educate the client, provide an invaluable service and make the real estate process as easy and seemless as possible so they tell other people and those other people tell other people and so on. Wow, this Realtor Rory came over last night with his Loan Officer Steve and Rory measured my house, while we got pre-approved for a mortgage, he gave us a value, Steve then took off, we signed the listing agreement, he stuck a sign in the yard and a lockbox on the door and scheduled our first Open House and we then signed a buyer agency agreement and we reviewed listings he wanted to show us and we scheduled times for 6 houses this Saturday…He was only at our house for an hour and a half. The best part is these clients never have to go anywhere else for anything. BE THEIR EVERYTHING!!!


Rory—I talked to two agents just this past week that seemed dumbfounded when I made this suggestion. After taking a few deep breaths and checking my watch, I spent the next ten minutes explaining why. Hopefully, they heed this advice and take their careers to the next level.
Matt - We can lead our horses to water but we cannot make them drink.
And some are actually donkeys who think they are a horse. :-)
Sean - Don’t you mean Jackasses who think they are The Golden Goose??
Ahhhh, you get my subtlety…;-)
Hey, here’s another idea for all you “I WANT IT NOW” agents out there…anything that generates leads IS A MONEY TREE!!! YEP I SAID IT!!! Oh yeah, by the way… If you don’t water a freakin’ tree…IT DIES.