WHY…..are you not knocking and mailing to every door in every neighborhood within your territory?
WHY…..are you not conducting buyer seminars on a weekly basis where you offer free inexpensive food and soft drinks and educate the public on the MANY benefits of buying a home right now including the $8,000.00 tax credit option?
WHY….are you not sponsoring neighborhood events like yard sales and fun fests to engage the community to get to know you better?
WHY…..are you not getting as many leads as physically possible and collecting them in a Contact Management System and following up with them until they buy or die?!
I know why….because for most of you it is easier to come up with excuses as to WHY you are failing as opposed to trying things that can make you successful.
I truly do not care what the “state of the market” is nor do I care what CNN dictates as a dismal future in the real estate market. What I do care about is the size of my Pipeline! I know that every day houses are being bought and sold!! I must get in contact with as many potential buyers and sellers as possible and putting them into my ProspectMaximizer (CRM) and following up with them through Phone Calls, Visits, Emails and Mailings until they buy, sell or refinance.
In this market I must be adding AT LEAST 4 new prospects to my pipeline for every 1 lost and making sure that they are followed up with automatically and physically so that I can guarantee my 4+ settlements every month. I must use Online Lead Generation as well as Traditional Methods of Lead Generation to ensure that I meet my goal of the biggest Pipeline around. I must tell myself that the only Bogus or Bad lead is the one I do not have and I will do everything in my power to get those leads into my pipeline. I will spend money on Increasing The Size of my Pipeline because I believe in my abilities to turn those leads into clients and then commissions. My pipeline can never be too big if I am using the proper CRM tool and I have the right team of people in place.
So please, do me a favor, make sure the size of your Pipeline measures up to the demands of your goals and your current market conditions so that you can have a long and happy real estate career.
Alrighty! Here we go with part of the the 14 day real estate follow up plan being discussed by the guys. If you haven’t already, check out Part One of the real estate lead follow up plan video.
It’s our first podcast on video… this is part one of three where Rory Wilfong, Steve Young, Dave Conklin, Marc Hargraves and Mark Boyd discuss ways that agents can successfully follow up with leads that are generated through online avenues, open houses, magazine ads and more.
