I am currently hanging out with Bob Pearson from Dell talk about how to leverage new media to your advantage.  Here are a couple of points…

• Need to thank your customers on a regular basis.  Create a campaign that thanks our customers.
• Create an area where customer can review your products/services
• Need to constantly know what’s being said online about your brand and choose where to break in and say something.
• By being where your customers search for major terms online you can determine who is creating the conversation on the internet about your industry… you need to become “friends” with those people… or be there yourself.

Bob’s talk was very interesting and informative.  It is really fascinating to see how such a large company is using such a micro marketing channel effectively.

Good stuff.